From GPS to rear view cameras to digital keys, technology is indeed developing. But what raises the eyebrows is Hyundai’s ‘New Thinking, New Possibility’ approach, that is – a Digital Experience Showroom.
25th February, New Delhi – ‘Unity Honda’, India’s first Digital Automotive Experience Outlet, was inaugurated to give the Indian customers a totally new and digital car buying platform. This showroom adopts digital screens and artworks that cast the changing taste of customers. This new digital platform allows visitors to research, test drive, part exchange their old car & purchase a new Hyundai, either in cash or through various finance packages.
This new approach gives the customers the freedom to make purchases. This new technology is easy to use and convenient.
Commenting on the opening of the first digital experience outlet, Mr. Y K Koo, Managing Director, HMIL commented: “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”
