Yes! Auto sector in India gets competitive especially during the festive season. And when it is very much becoming one of the largest markets of the auto industry it has to act smart and work wisely.
In the quest of acquiring the most of the market share and improve the brand value, profits and positions, the auto makers are trying hard to come up to the top of the charts.
The carmakers are trying hard to reduce the waiting period for their offerings. Many companies have already increased the production many folds and do not want the customers to change their minds due to a longer waiting time. The companies are also offering various discounts and offers that helps the customer to possess a car easily.
Specifically talking about the country’s largest car maker, Maruti Suzuki India Limited (MSIL) has got an overwhelming response for its festive offerings. Prominent amongst these are Baleno, Vitara Brezza, Ciaz and variants with Auto Gear Shift (AGS) and SHVS hybrid technology. The carmaker is also offering huge discounts ranging from Rs. 15,000 - Rs. 50,000 this season.
The car makers have also been running many maintenance and car camps in the past months. Companies offer free checkups and build a constant touch with its customers.
Talking about Tata Motors which are pushing itself to drive to the top speed have come to a better position after the Tata Tiago. Also it has increased the production so that they do not greet their customers with discontentment this festive season.
This festive season, Tata Motors will come up with a nationwide festive offer, ‘Har Week Diwali,’ where seven lucky customers stand a chance to win Rs 10 Lakh each, every week on booking a Tata car. This offer is effective from September 16th and is valid across the entire range of passenger vehicles. In addition, there are offers on exchange bonus, cash benefits up to Rs 1 Lakh to the Safari Storme and Rs 20,000 on the Zest.
Talking about the country’s second largest car manufacturer, Hyundai Motor India Limited, is gifting its customers with a new SUV offering - The Hyundai Tuscon. Also they have reduced the waiting period to 20 - 45 days on its popular models. The company plans to benefit its customers with discounts and offers of upto Rs. 83,000.The benefits includes insurance, free third-year warranty, exchange bonus up to Rs 33,000, Rs 7,000 cash discount and Rs 7,000 benefit for government employees
And if one plans to buy a Honda, the company offers benefits of up to Rs 60,000 on select models and variants of City. The carmaker is offering benefits Rs 35,000 - Rs 36,000 on Amaze, including free insurance, exchange bonus and corporate discount. However, there are no discounts on its latest offering - The BR-V.
